Crosswords continue to be one of the most valuable magazine categories in newsagencies. On average, they account for between 6% and 8% of magazine revenue. In the latest benchmark study, crossword unit sales are up, ahead of most other categories.
This is an important category for newsagency businesses. It is one where you can beat every other magazine retail channel. My advice is you place it at the front of the magazine department.
Here is the crossword section in one of my stores. While the location gets moved as we tweak magazine locations, the space allocation is consistent.
Hooray for crosswords.
In 2014 I got into the Lovatt’s YouPlay.
And the Saturday Paper crossword is as challenging as ever.
Wordsearches to the kneebend level I see. On the right hand corner.