That Richmond is in the AFL Grand Final this coming Saturday is appreciated by all newspaper retailers in Victoria as it is delivering a welcome boost in sales.
Victorians love their AFL football, especially if Victorian teams are in the Grand Final.
Had this been a Greater Western Sydney / Adelaide Crows Grand Final newspaper sales would almost certainly have been down. But it is not, and that is good.
That it is Richmond makes it even better value for us because of their battler status. They are not a rich or strong club like Collingwood, Carlton, Geelong or Hawthorn. Richmond is a local suburban club with roots back to the 1880s. That is at the root of the passion.
Engaged newspaper retailers are supporting Richmond this week to make the most of the supporter opportunity. This is a no-brainer. Posters, colours and other things in-store show an engagement that almost all Victorians will appreciate.
News Corp. is leveraging the opportunity well for newsagents:
Minor correction Mark. They are battlers in that they have not enjoyed success for a long time but they are actually one of the AFL’s biggest clubs with membership of over 60k. They’re actually one of the wealthier clubs nowadays.