Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Make the most of terrific Better Homes and Gardens Christmas gift offer

Mark Fletcher
October 9th, 2017 · No Comments

Newsagents who are part of the Pacific Magazines nexus program have a terrific marketing opportunity to this week thanks to this Christmas-themed gift with purchase with Better Homes and Gardens magazine. These cake pans will be popular – but you need to be onto this right away.

Placing the display unit at the front of the store, where every customer entering the business can see it, will increase sales. This is not a hope, it is fact based on the sales results from last year. Comparing the performance of stores with a gift with purchase offer in a stand like this placed in the best location versus those without and those who did not leverage their stand.

My advice is if you are part of nexus, go out with this stand right away, in the best location. Plus, promote it on social media. This is a traffic generating opportunity as it differentiates your business from competitor businesses. Understand the value of being able to say shop here for this limited-edition gift with BHG that it will be hard your you to find in other retailers.

Yes, I have said here before that promoting magazines on social media is usually not worth it.l This is different in that you have something to promote that others do not have. That is why I say go for it!

If you compete with supermarkets, c-stores, petrol outlets and similar, actively leverage this offer as they will not have it. This is your moment to distract from them.

How well we as a channel engage will be watched not only by pacific but by other publishers. This is out opportunity to show we can do national differentiating promotion well.

While the gift with purchase pack does have a slightly higher cover price, the increase is considerably less than the value of the gift.

Note: retain these bins as the December issue of Home Beautiful will be supported with another NEXUS only GWP that is also themed around Christmas and is a bakeware.

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Category: magazines · marketing · newsagency marketing · Newsagency opportunities

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