Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Yes, Amazon is coming. No, the world will not end.

Mark Fletcher
October 10th, 2017 · 2 Comments

I am frustrated with the world is ending type reporting relating to the arrival in Australia of Amazon. Most stories are not reporting. Rather, they are ignorant speculation, fear-mongering. I even wonder if they reflect a wish. Unfortunately, the wrong people are quoted, like the ever-shrill Gerry Harvey.

I hopped into the studio last week and shot this video to provide some perspective on the arrival of Amazon and to share some thoughts. While I shot this video for use through my POS software company, I think it may be of interest to some here:

Like any good competitor, Amazon challenges us to improve our own businesses. What makes them different to other competitors is their back-end efficiency. This is where we are challenged, where must focus the most on what we do and how we do it.

Amazon will set a benchmark in terms of fulfilment from how items are packaged to speed of delivery. Their investment in Australia will include encouragement for more Australians to shop online. This is an opportunity for us.

I hope the video offers useful thoughts rather than the sky is falling stuff we have been served by local news outlets.

14 likes

Category: Competition · Newsagency challenges · Newsagency opportunities

2 responses so far ↓

  • 1 Colin // Oct 10, 2017 at 9:16 AM

    Agree with the roof is not falling in message. But it will for those focused on competing on Amazon ground…. price, speed, selling transient well promoted on trend fads.

    Distance from Amazon will be essential to survival. Shopping experience and point of difference. Stocking products that have merchandise potential. Working with suppliers who value their brand, avoiding those chasing every location, especially those that undermine outlets with their own on line activities.

    0 likes

  • 2 Toddlers Toys Sydney // Oct 10, 2017 at 3:59 PM

    Great Video.

    0 likes

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