We are engaging in-store and out of store campaigns to attract earlier shopping for Christmas, especially for Christmas cards – both single and boxed.
We are using several messages in the campaign, designed to engage in a light way with the early shopping opportunity.
I like the monochrome collateral created by a team member as it sits well against colourful cards. Too often I see colourful collateral with cards, and it is lost.
The messaging in the campaign will change over the next four weeks for what we consider to be the early part of Christmas shopping. The messaging is consistent in-store and online, to leverage the value of repetition.
It is important we evolve how we pitch our businesses. People will pay less attention if our messaging does not change, because it will be the same old.
If you are worried Christmas this year will be the same as or worse than last year, you still have time to change your messaging, brings in new stock and create a different story to what you have done before.
Average results happen in businesses where they do average things.