Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Checking out Lottoland syndicates

Mark Fletcher
December 2nd, 2017 · No Comments

With Lottoland no longer selling bets on the numbers drawn for  Australian lottery games, I expect it will intensify its marketing of bets on overseas lotteries.  One focus I think we will see is more of is their syndicates. They have a comprehensive offer.

Check out the syndicates page on their website. It offers plenty of syndicates. Their packaging and marketing is clever. It is competitive against the way syndicates are handled for Australian lotteries.

Understanding a competitor is a important step in successfully competing. This is why I suggest newsagents who sell lottery products thoroughly research the Lottoland pitch, including their syndicators pitch.

I don’t see Lottoland retreating from Australia in the short to medium term. It wouldn’t surprise me if we heard more from them, not less … along with all the others players now in this online lottery relates space.


Category: Competition · Lotteries

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