I feel for the companies that paid to place inserts in the Herald Sun yesterday. The photo shows the stack of inserts that fell out of the newspaper at a gate at Melbourne Airport. I saw one customer pick up the paper and the inserts dropped out. They picked up a couple of inserts, looked at them, and dropped them back in the pile.
This photo is from one departure gate at Melbourne airport. I suspect the same mess would be at each of the gates.
I suspect there were many inserts dropping out of the Herald Sun yesterday. I wonder if happened because of the number of inserts in the paper compared to the weight of the base newspaper. The inserts appeared to fall easily.
Maybe people are less concerned about inserts when they get a free newspaper. I suspect not given the mess I see fall out and left behind in the newsagency some days.
If I was an advertiser and I saw the mess I’d be raising it with the publisher.
Maybe a newsagent with a security system in-store and with a cameras covering the newspaper stand could fast forward through footage. It could be useful evidence of how shoppers react when inserts fall out.
As a supplier of magazines to IGA supermarket I am worried about reduction o sales (more than the inconvenience to me and customers)the inserts cause. Since weekly mag(NI &W’day), are kept in standing position, when one customer buy mag by picking the corner the insert fall and cover the full magazines. THe supermarket staff stuck to counter and doesn’t visit the mag stand more than once a day.
this reduce mag sale as the cover story and picture are covered.
I think the publishers and advertisers are well aware of the wastage.But, the inserts are mostly from JB-hi,Harvey and high cost business. Even if 2-3 customers look the ad and set foot inside the store,the customer service man will complete the sale with a deal of cust liking.so the 4,5k whatever money spent on printing can be covered from 3-4 LED tv laptop sales etc.
Hi Mark
not much different to removing subscription flyers from mags