Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pitching by magazine brand

Mark Fletcher
December 22nd, 2017 · No Comments

Whenever we get magazine titles connected to a single masthead brand we place them together, as we have done with these That’s Life related titles in-store. This proximity placement is the best way to leverage the masthead connection and thereby increase the opportunity of impulse purchase of the one-shots especially.

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Category: magazines

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