Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Embracing the Boxing Day opportunity

Mark Fletcher
December 26th, 2017 · No Comments

I am embracing the Boxing Day opportunity in my shopping centre based stores today, as I’ve done for years. The keys to leveraging the traffic surge is to:

  • Not look like a newsagency
  • Have bought for the opportunity.
  • Removed Christmas decorations as that season is over.
  • Pitching competitive propositions.

Well managed, it is easy to maintain close to a 50% GP average for non circuits elation product through there Boxing Day sale season.

Like the days leading up to Christmas, the next few days are opportunities to connect with some shoppers who will return.

While I get that most high street and regional businesses are closed, for those os us in centres the next few days are as important as the lead up to Christmas.


Category: Newsagency opportunities

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