A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Inspiring retail outpost

The kikki.K outpost in the Qantas terminal at Sydney Airport is terrific, a best-practice example of an outpost.

The outpost uses a small footprint but displays a considerable range of stock and even offers a personalisation service. It is easily shopped and laid out for fast selection, which is important in an outpost situation.

If you are thinking of doing and outpost and are in Sydney, check it out.

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