A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Using social media to reach new customers

POS software can be pretty boring, especially to small business retailers who are passionate about their family and about their specific type of business.

The marketing folks at my newsagency software company, which also develops and sell software for other specialty retail channels, create social media posts to reach out to retailers who might not look at a traditional POS software ad.

I share some of the images here as inspiration as they reflect ways to change how a traditional business might be considered.

There are many tools available today that enable businesses to create visual messages like these. While it takes creativity to come up with the ideas, execution is easier than ever.

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marketing

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