Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

More on the Powerball changes

Mark Fletcher
February 26th, 2018 · 1 Comment

I have seen the recent communication from Lotterywest to newsagents in preparation for the Powerball changes. The is much for retailers to communicate to customers, plenty of changes that will cause friction at the counter.

I know from feedback already that customers will have many questions, as will staff and newsagency business owners.

The changes are a challenge, but needed to lift sales if the research touted by Tatts and Lotterywest is accurate. People want bigger jackpots. The only way to get them is with changes like these. The changes come at a labour and customer relationship cost. This is why training and management are key, to mitigate situations that will arise.

While Lottoland has been busy with their marketing, I am yet to see anything that confronts the Powerball changes.

Newsagency suppliers hold ensure their team members are aware that the time around the launch of the new Powerball game will be challenging for newsagents.


Category: Lotteries

1 response so far ↓

  • 1 er // Feb 26, 2018 at 8:58 AM

    1144 is not good number


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