Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

More on the Powerball changes

Mark Fletcher
February 26th, 2018 · 17 Comments

I have seen the recent communication from Lotterywest to newsagents in preparation for the Powerball changes. The is much for retailers to communicate to customers, plenty of changes that will cause friction at the counter.

I know from feedback already that customers will have many questions, as will staff and newsagency business owners.

The changes are a challenge, but needed to lift sales if the research touted by Tatts and Lotterywest is accurate. People want bigger jackpots. The only way to get them is with changes like these. The changes come at a labour and customer relationship cost. This is why training and management are key, to mitigate situations that will arise.

While Lottoland has been busy with their marketing, I am yet to see anything that confronts the Powerball changes.

Newsagency suppliers hold ensure their team members are aware that the time around the launch of the new Powerball game will be challenging for newsagents.


Category: Lotteries

17 responses so far ↓

  • 1 er // Feb 26, 2018 at 8:58 AM

    1144 is not good number


  • 2 kevin broomhall // Mar 26, 2018 at 8:09 AM

    Power ball purchaser since the start , will no longer take part, boo hiss.


  • 3 Joe King // Mar 28, 2018 at 6:34 PM

    How much profit do they want !!
    They did the same stuff up with oz lotto, so most people i know only play that when the jackpot goes up and not before


  • 4 Maggie Dennis // Mar 28, 2018 at 7:03 PM

    we need a fairer distribution of div 1 … nobody needs to win 40 mill. … 2nd/3rd Divs are a joke!!!


  • 5 Chris Andersen // Apr 1, 2018 at 4:32 PM

    Better to have many more 1st Div winners and 2nd and 3rd division prizes at least 10-15% of the first division prize. Getting too expensive and now have to think twice about even taking part.


  • 6 Peter Barlow // Apr 5, 2018 at 10:08 PM

    Where are they getting their information that people want bigger jackpots ? Garbage.I’ve been playing since the start,but I think I’ll be giving it a miss.


  • 7 gihan // Apr 6, 2018 at 3:22 PM

    I am going to win 1st division.


  • 8 TOM // Apr 7, 2018 at 11:57 PM

    Have played Powerball from the first draw , but will not be spending another dollar on it , as big jackpots favour the big spenders who invest in systems,


  • 9 TOM // Apr 8, 2018 at 12:06 AM

    I have played Powerball from the first draw but no more , it costs too much big jackpots for big spenders who can afford big systems , ?


  • 10 Franko // Apr 8, 2018 at 12:28 PM

    10 people winning 2mill
    200 people winning 50k
    1200 people winning 20k
    would be far better


  • 11 Tom Thompson // Apr 9, 2018 at 12:07 PM

    cap 1st div at 10 mill.any thing over that share
    in the lower div.


  • 12 David // Apr 9, 2018 at 3:40 PM

    Like many other comments here, I would rather see the lower divisions be worth more money than larger jackpots. If you search online it says 75% of large jackpot winners end up going broke.


  • 13 Gillian Siganto // Apr 10, 2018 at 7:54 AM

    Give more money to lower divisions and limit first prize money… have s guaranteed amount of 1.000.00 each week no matter how many winners and if it doesn’t go off share it between the lower divisions. So if four people won they get one million each… if one wins they get one million… if no one wins share the million instead of jackpot ring…. more people would play


  • 14 david@anglevalenews // Apr 10, 2018 at 4:06 PM

    It is true that bigger jackpots drive sales. $3 Million this week, $6 million last week, slow sales. Jackpot $40 million or more and they come out of the woodwork chasing the win. I have one customer who doesn’t buy any tickets until a jackpot of $50 million is an offer. He will then spend around $1500.


  • 15 Michael Broome // Apr 12, 2018 at 10:51 PM

    It wasn’t that long ago that the numbers in the main draw went from 5 numbers + pb to 6 numbers + pb and the cost went up. Now another price rise I am rethinking of how much I can spend. ATM I play 14 games + 25 games methinks 25 games gone.


  • 16 peter vas // Apr 14, 2018 at 8:49 PM

    The first big change to powerball was in 2013 when the drawn numbers went from five and the PB to six and the PB and now barely five years later yet another change from six and PB to seven and the PB…As usual with these changes you get a massive price hike in the cost of a ticket…initially bigger jackpots will drive sales but once a big jackpot goes off surely sales will slump the following weeks…But the biggest put off for many customers in my opinion will be the huge price hike for each ticket and the small returns from divisions 4 to 9…Like oz lotto don’t be surprised if many people stop playing powerball…THE TATTS group better not make big changes to Saturday lotto which has remained more or less the same since it began in Victoria in 1972…oh boy am i getting old..


  • 17 steven chiverton // Apr 26, 2018 at 9:19 PM

    now that 4 numbers dosent win anymore you have to get the hard to get powerball to win with 4 numbers and this makes it harder to win , despite what they say its harder to get any wins


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