I received this A5 double-sided flyer from Woolworths at my software company Monday this week. It is another piece of business to business marketing from them, the second I have received this year already.
Promoting to local businesses is important. As Woolworths shows in their offer, the actual offer does not need to be substantial. The most important part of the business to business offer is ease of transacting.
Make it easier for local businesses to get supplies from you and you are more likely to get the business.
I like the idea of a professional flyer as it is a low cost way to reach businesses in an area. If you decide to go this route, the flyer had to be professional, contain an engagement offer and easy to read and understand.
I know of newsagents who visit local businesses, pitching for their business. While I think a personal touch like this is important, it is not as efficient as a flyer pitch where you can reach many businesses for a lower cost. Does this mean you should stop visiting? No! Add a flyer to the marketing mis and maybe this will lift the success rate of your business visits.
If I was doing a flyer like this in my business, my flyer would pitch:
- Local.
- Ease of doing business.
- Deals.
- Community support and engagement.
- Products know locals will love.
The flyer would be different to the slick corporate flyer from Woolworths. I’d try and tap into the local small business emotion without being ham-fisted about it.
I think this type of flyer is vital for retail businesses in the high street, not in a busy shopping mall. These high street businesses often have a traffic challenge already. The flyer is a vital way of reaching outside the business to find those valuable new shoppers. A business is a very valuable new shopper.
The Woolworths flyer was, to me, a reminder that all businesses need to promote their businesses outside their business, to reach out and attract new shoppers, some of whom will never actually personally shop in the business.
Warning because here comes a newsXpress pitch: The newsXpress newsagency marketing group provides a flyer template for its members, so they can create a personal, professional, flyer in a couple of minutes for their business without any graphic design skills. This is what marketing groups do to help newsagents find new shoppers.