Here is an approach that I have found works well when promoting special interest magazines on social media.
Special interest magazine shoppers are valuable as they are more likely to make other purchases and they are more loyal. This is what basket data show.
So, which the 25% gross profit not what we need, at least with special interest titles you can drive a greater whole of customer value.
Using photos of parts of a cover like this is, in my experience, more useful than a full magazine cover.
People will travel a distance to purchase a title covering an interest they have.
This type of post works for me. I think it could work in any size or location business with the right facebook post reach parameters.