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Phillipines’ leading magazine published exits print

Mark Fletcher
April 14th, 2018 · No Comments

Check out the story by Mediaweek yesterday about this stunning move from print to digital:

Dramatic move by Philippines’ leading magazine publisher in transition to digital

The Philippines’ leading magazine publisher, Summit Media – which launched its first magazine in June 1995 – will no longer publish print editions of its magazines, which include Cosmopolitan, FHM, Preview, Top Gear, Town & Country, and Yes!

The company said, “This month, Summit Media completes its full digital transformation. The 450-strong company can now be called digital first as it bids farewell to its magazine past, closing the six remaining print editions of brands already thriving online as Cosmo.ph, Preview.ph, Pep.ph, Topgear.com.ph, FHM.com.ph, and Townandcountry.ph.”

Summit Media president Lisa Gokongwei-Cheng commented: “As we embark on our new journey towards a wholly digital future, we look back at the values that made us successful, and one thing that stands out is our respect for our audiences. Our brands, each with its own strong voice and well-defined identity, have resonated with our audiences because they stand for something, which is why for 23 years Summit published the most successful and well-loved magazines in the country’s history.

“Today, we embrace the way our highly connected audiences now prefer to consume content. As we follow them from print to digital, we will continue our relentless pursuit and delivery of quality, up-to-the-minute content and a dynamic and engaging editorial experience, this time aided by data, which now pervades and informs many of our editorial decisions.

“In the past three years, Summit Media has become the leading creator of digital native advertising content in the country, generating more volume than all our competitors combined. On top of this transformation, the company’s other pillars – out-of-home (OOH) media, book publishing, and content marketing – remain robust.”

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Category: magazines · Media disruption

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