Australian Newsagency Blog

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Gordon and Gotch dumps awful Mother’s Day gifts on newsagents

Mark Fletcher
April 24th, 2018 · 5 Comments

IF YOU ARE A MAGAZINE PUBLISHER, READ THIS. THIS RIGHT HERE IS A REASON NEWSAGENTS EARLY RETURN, IT IS WHY MORE ARE REDUCING MAGAZINE FLOOR SPACE AND EVEN QUITTING THE CATEGORY ALTOGETHER.

Gordon and Gotch sent Mum’s Gift Pack 1 to newsagents yesterday. It is priced at $14.99. Inside is a collection of what can best be described as junk. The random and unconnected items look like they are freebies collected and put into a pack.

Check it out.

This is junk. Newsagents contacted me saying they would be ashamed to put it out which poses the question: WTF GOTCH?

Pushing junk like this on newsagents, stealing their time and space, holding their cash, it makes a mockery of the magazine distribution model.

Whoever signed off at Gotch on this Mum’s Gift PackĀ going out to ought to explain to newsagents why they thought out was a good idea.

I have seen photos of packs from several newsagencies, as I did not receive this at my own stores, and I cannot make any sense out of this move, none whatsoever.

Having to put up with nonsense like this gets newsagents reconsidering their commitment to the category. That ought to worry legitimate publishers and have them calling on G0tch to explain what they have treated newsagents so appallingly, again.

In my opinion, the supply of this pack by Gotch to newsagents through the magazine distribution model is unethical, socially irresponsible and ignorant.

If the folks at Gotch are true to form they will remain silent on this issue. They do not engage. It’s a single lane one-way road on matters like this. And that is another reason newsagents look at cutting back on magazines. It is almost impossible to have a conversation with the company and when you do it usually costs more than the amount you are fighting over.

Things were supposed to improve when Network Services closed. They have not. They are worse.

ThisĀ Mum’s Gift Pack represents another failure baby Gotch to understand the newsagency channel, another failure by Gotch to demonstrate respect for newsagents.

I urge magazine publishers using Gotch to approach their Gotch account manager and seek an explanation. Gotch needs to get its magazine distribution model right before distributing other products and even then they need to talk to newsagents before making that move.

19 likes

Category: Ethics · magazine distribution · Magazine oversupply · magazines · Social responsibility

5 responses so far ↓

  • 1 Bruce H // Apr 24, 2018 at 9:18 AM

    It’s rubbish alright. And damaged anyway because of the stupid packaging of odd-sized magazines and giveaways in a flimsy bag, plus G&G’s sometimes clumsy strapping. All will be early returned this month, making it a colossal waste of everyone’s time and money.

    0 likes

  • 2 Peter // Apr 24, 2018 at 10:12 AM

    2 out of 3 sold already

    1 likes

  • 3 Mark Fletcher // Apr 24, 2018 at 10:53 AM

    Peter I cannot imagine why. This is junk, expensive junk.

    0 likes

  • 4 PAT. E // Apr 24, 2018 at 12:57 PM

    “2 out of 3 sold”
    Must be for the mother in law or someone doesnt think much of their mum.
    Straight in the box for return, classic G&G

    1 likes

  • 5 Peter // Apr 24, 2018 at 6:43 PM

    Mark, I know but what I often sell shocks the **it of of me

    1 likes

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