Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Making the most of the royal baby opportunity

Mark Fletcher
April 28th, 2018 · No Comments

I love this counter placement by the manager of one of my stores, pitching the royal baby special issues of New Idea and Who at the counter.

Placed with other royal family related products, this pitch maximises  – the opportunity for easy impulse purchases. It also mixes product categories to demonstrate our product range diversity.

Simple timely counter displays like this work for us.

6 likes

Category: Impulse lines · magazines · Newsagency management · newsagency marketing

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