Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Celebrating the royal wedding: new traffic for the newsagency

Mark Fletcher
May 2nd, 2018 · No Comments

I love these two displays in two of my stores leveraging the royal wedding opportunity. They are attracting new traffic and demonstrating the relevance of each business today. They are fun too. Plus, they pitch products people will purchase on impulse.

Magazines are placed adjacent, to maximise the opportunity. The interest in the wedding is extraordinary. It appeals to royal lovers and republic supporters in different ways. This is why the range of products on offer is so diverse.

The pitches you can see reflect how we can leverage major public events to broaden the appeal of our businesses beyond what has been usual traffic for us. The more people think of us for these unique occasions the broader the appeal of our businesses.

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Category: Management tip · marketing · marketing tip · newsagency marketing · newsagency of the future

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