Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pitching the alternate newspaper distribution union model

Mark Fletcher
May 12th, 2018 · No Comments

Check out this as in the NT News, which I saw when I was in Darwin recently.

It is not a new pitch. I first saw something similar years ago. I am surprised, however, ad the full page pitch – and the price. It is high by overseas standards.

Here are the details of the offer.

With print ad revenue collapsing and print production and distribution costs, publishers will only support print for so long. Hence, the need to develop alternate distribution channels.

There is nothing new here. However, there will be newsagents who are shocked when their capital city daily newspaper ceases daily production. Plans for business success in that situation should be well advanced and reflect cited in the business model today.


Category: Media disruption · Newspapers

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