Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newsagency management tip: What’s next?

Mark Fletcher
May 13th, 2018 · No Comments

Mother’s Day is a big day in the seasonal calendar for any newsagency business. There was a time you could get through this season and rest until mid year or even Father’s Day. Not any more.

It is vital you have a new traffic generating pitch up from tomorrow, Monday. It has to be something you promote inside and outside your store, to bring in new shoppers and have regulars returning sooner.

Valleys between seasons need to be smoothed with substantial change in the business, which is backed with extensive out of store activity.

If you are in a newsagency marketing group or a franchise group they should have already pitched ideas to you for post-Mother’s day activity. My suggestion is you follow their advice – hopefully, you have done that and are ready for tomorrow.

Resting between seasons is not an option in newsagency retail today. 

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Category: Management tip · marketing tip · Newsagency management · Newsagency marketing group · newsagency of the future · Newsagency opportunities

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