Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

You can add value anywhere

Mark Fletcher
May 22nd, 2018 · No Comments

When I picked up my coffee yesterday I got a reminder that about value-add. The art on the cap is a small thing, one which made me smile because of its clever placement.

Coffee shops value-add all the time with art in the froth on open cups, small cookies with each drink or a small chocolate.

While they have margin in coffee pricing to enable them to do this, it is a differentiator and that is what most of them are going for when they do it.

In retail businesses in the newsagency channel there are plenty of value add opportunities such as free wrap, bonus deals, free delivery and more.

Adding value to the everyday items people can buy elsewhere is vital today to differentiate our businesses. It is most valuable when then shopper pauses to notice and appreciate the value add.


Category: newsagency marketing

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