We are embracing the World Cup opportunities in the Herald Sun as part of a broader World Cup engagement. The dual value of this promotion is good for us and for newspaper sales.l Since we compete with two Coles supermarkets each 100 metres from the newsagency, our engagement is an opportunity to reinforce our business as the newspaper destination.
Through a range of products we serve the World Cup fans too. Cards at the counter are especially popular as they are easily added to an existing purchase. Careful buying of World Cup merch has helped us differentiate our businesses.