Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Newspaper page 1 editorial cover-up: discounting Nathan Buckley

Mark Fletcher
June 30th, 2018 · 3 Comments

The newspaper subscription discount marketing sticker stuck on the front page of The Saturday Age today makes it look like Nathan Buckley is 50% off.

It makes no sense to me that retailers of newspapers leave these newspaper home delivery subscription advertising stickers on newspapers they sell in-store.

4 likes

Category: newspaper masthead desecration

3 responses so far ↓

  • 1 ebo // Jul 1, 2018 at 8:02 AM

    We remove advertising stickers and wrap-around advertisements that we don’t like from our newspapers. Sometimes we also remover brochures from newspapers because the advertisers forget to pay us to distribute them.

    1 likes

  • 2 reg // Jul 1, 2018 at 8:35 AM

    Ebo, as far as wraparound ads go, be careful.

    Usually, the cover price is only printed on the outer (wraparound) sheet. You may find if you remove it your newspaper has no price on the cover.

    0 likes

  • 3 Ben // Jul 1, 2018 at 12:59 PM

    As a loyal Age reader and avid Carlton fan I’d suggest the sticker should have been moved a bit further to the left…. LOL

    3 likes

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