Australian Newsagency Blog

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Do you hand out the Chemist Warehouse Wellness ‘magazine’?

Mark Fletcher
July 4th, 2018 · 10 Comments

Do you hand out the Wellness catalogue promoting Chemist Warehouse and circulated in at least some cities with News Corp. newspapers?  I ask today because a newsagent mentioned to me recently they trash Wellness rather than push it on newspaper customers. They found little interest in what is essentially an ad catalogue. That and lack of fair compensation got them refusing to hand out the title.

So, do you hand out Wellness

Thinking about this issue more broadly, it is time advertisers and publishers respected retail newsagents more. Every action has a cost. Publishers reflect this in their pricing of advertising. Sadly, they do not respect newsagents in the same way.

The decades-long expectation that newsagents will go the extra mile for free for publishers because of the broader relationship, usually through distribution services, is not relevant today with so many of us retail agent and accessing newspapers as sub agents and thus earning very little from newspapers.

Every extra service has a cost. We need to be compensated fairly. Otherwise, we should not provide the service.

13 likes

Category: magazines

10 responses so far ↓

  • 1 Mark C // Jul 4, 2018 at 6:50 AM

    In the recycle bin the same day it was received. I will advertise for Chemist Warehouse when compensated to do so.

    5 likes

  • 2 Colin // Jul 4, 2018 at 8:13 AM

    I am next door to Terry White. I don’t immediately trash it but neither do I volunteer it. Why would I promote someone taking business away from our centre.

    4 likes

  • 3 Paul S // Jul 4, 2018 at 9:15 AM

    When I used to receive them..straight in the bin.

    3 likes

  • 4 Billy B // Jul 4, 2018 at 9:39 AM

    I have one customer who asks for it.
    I place some on the counter for a few days then bin.
    No one picks them up.Customers can easily see it is an advert catalogue. I respect myself and my newspaper customers more than to try to foist it on them in the guise of a free magazine. Give us a break.

    2 likes

  • 5 Steve // Jul 4, 2018 at 11:19 AM

    Haven’t seen these for over a year so I thought they had given up.
    Last time I looked I was a newsagent selling products, not a junk mail distributor giving away dross.
    Bin them all its what they deserve.

    3 likes

  • 6 PAT. E // Jul 4, 2018 at 2:34 PM

    Recycle bin x 4 bulk
    Keep a bulk in case anyone asks,usuallyjoins its mates come Tuesday.
    Theres usually a newsprint version in Sunday Tele the following week anyway.

    2 likes

  • 7 Matt // Jul 4, 2018 at 4:53 PM

    We just give to sub agents who will put them just outside the entrance for customers to pick up.I wouldnt waste my time telling customers that its free.
    The 2 seconds I get while giving the change is an extra opportunity to make a sales pitch(small goods used day to day).I have sold so many string bags using that time to make a “small talk”.

    The template usually is “1)Just letting you know we have got this–(product)—- recently”.2)”This will be useful”—–so n so way.—3)add an adjective or something on why people like it or something like you are selling well(if its true).4) “U can check them”.

    I have used this to sell 1) string bags –>supermarkets stopping plastic bags.
    2) Reusable bamboo/glass coffee cups -recent best sellers.(n feedback from customers who used in offices).

    Of course, you should know what to tell to whom.

    But never wrong in telling something about genuinely good without making it looking you are pushy.

    5 likes

  • 8 Kaz // Jul 5, 2018 at 7:27 PM

    As a customer I had to search everywhere in Shepparton to get a copy!!! No seems to have any available and I collect them because I love them and are a valuable source of information and interesting articles ❤️Kaz
    PS Do chemist warehouse have them in their stores?

    3 likes

  • 9 Peter // Jul 5, 2018 at 8:22 PM

    Kaz drunk as a happy Barnaby skunk I love it.

    0 likes

  • 10 David@anglevalenews // Jul 7, 2018 at 11:08 AM

    Binned. I have a Terry White Chemmart next to me and I earn far more from them than from handing out a brochure for their competition.

    2 likes

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