Australian Newsagency Blog

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Shop local data attracts kudos

Mark Fletcher
July 29th, 2018 · 7 Comments

Staff on the road for my newsagency software company Tower Systems have been provided a branded t-shirt with this image on the back. The reaction has been terrific, with people commenting positively about the data shared.

I had the infographic designed as an alternative to the a-frames I see used by small business retailers. I figured that facts could be leveraged to pitch the importance of small businesses in our economy.

Politicians only appear interested in small businesses at election time and event then their interest feels, to me at least, ignorant.

The small business community in Australia is important and valuable. I think we need to embrace every opportunity possible to pitch the facts of this.

9 likes

Category: Small Business · Social responsibility

7 responses so far ↓

  • 1 Colin // Jul 29, 2018 at 10:59 AM

    Do I not love statistics.

    Of the 2 million businesses, around 60% employ nobody and another 27% are micro, ie most likely don’t employ more than the owners. Just 200,000 are small business offering meaningful employment.

    Of these 200,000 businesses, 60% are in the construction, professional services, real estate, rental, agriculture and finance sectors. Not your average politician’s focus.

    A mighty 25,000 are in retail and that includes all those larger franchises that in the puclic’s view are effectively part of larger organisations.

    But don’t let facts get in the way of a good story. Support your local business LOL.

    1 likes

  • 2 Jason // Jul 29, 2018 at 1:36 PM

    Your facts are up to 7 years out of date and you’ve used an overseas (Spain) based company for free icons while spruiking local small business.

    That aside, the infographic tells the story of… Not a lot. Great wow factor for anyone who isn’t thinking beyond the charts you’ve chosen but it’s the equivalent of a politician at election time. Short on detail and big on agenda.

    1 likes

  • 3 Colin // Jul 29, 2018 at 8:28 PM

    Dear Jason,

    My numbers were all taken from the Australian Parliament website. The numbers are based on 6 years ending 2014 and were published in December 2015. Yes they are not fully up to date, perhaps you can share a source of more recent data of equal status.

    https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/rp/rp1516/Employ

    Waiting.

    0 likes

  • 4 Jason // Jul 30, 2018 at 12:32 AM

    Hi Colin.

    You’ll have to do a bit more than just use the latest government report written specifically about what you want. I’ll get you started

    Business size breakdowns are published by the ABS – Businesses by Main State by Industry Class by Employment Size Ranges, June 2017

    ASBFEO – Great snapshot from 2016 Small_Business_Statistical_Report-Final

    Also the top right figure of 4.7M is wrong by about 3M – Non employing businesses by definition do not employ people, you can’t add them in to beef up a graph.

    Glad to be able to help.
    J

    1 likes

  • 5 David // Jul 30, 2018 at 8:44 AM

    Great contribution from you Jason. Nothing practical, only put downs. Yeah, great, well done.

    3 likes

  • 6 Keith // Jul 30, 2018 at 8:49 AM

    Icons? You’re complaining abut icons? Why not go and create something good rather than shooting down others? Because that is too hard.

    3 likes

  • 7 Jason // Aug 1, 2018 at 4:47 PM

    The correct data is practical. If more recent numbers were used, they support the message that small businesses is important more than the older ones do.

    The article talks about “The small business community in Australia is important and valuable” then uses free work from an overseas company. The icons themselves aren’t the point…

    0 likes

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