Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Nostalgia activity products can help us find new traffic for the newsagency

Mark Fletcher
July 31st, 2018 · No Comments

Shoppers are loving the re-emergence of games and toys from yesteryear. While they are popular with grandparents for sure, they are also popular with other generations, including millennials.

Take this skipping rope, it is easy to pitch it as a nostalgia gift or a quirky fun gift for a work colleague. It is well packaged for gift giving, making our pitch in-store easier. The Ridleys brand does this nostalgia play well, it is a brand to trust and leverage.

As retailers, we can facilitate this through ranging and placement as well as through our writing on social media where we can provide appropriate context for thinks like old-style skipping rope. We can also facilitate engagement though in-stoe and out of store playing. We can easily pitch fun and this is vital in competitive retail today.

Nostalgia activity products can help us attract new shoppers if we pitch them outside our businesses. For me, that is key. Everything I look at I contemplate through consideration of what new traffic it could find.

The Ridleys brand has its heart where we in newsagency retail today need it. Check out this from their website:

Start with a healthy dose of nostalgia and vintage charm. Add a cool contemporary twist. And a great big dollop of fun. That’s Ridley’s Games all over. A happy blast from the past, when toys were proper toys.

Since we started out in 2008, we’ve been putting smiles on the faces of young and old alike. We’ve resurrected old school classics and created our own unique compendium of games, puzzles, trivia and novelties.

We’ve got plenty of exciting ideas up our sleeves to spark imaginations, banish boredom and rekindle the joy of childhood. And that’s the Ridley’s Games magical formula in a nutshell…

A world where having fun never gets old!

I like it when I can find a brand to which I can relate and which offers product depth that enables a strong story to be told in-store. I’ve been leveraging the Ridleys opportunity for years.


Category: Newsagency management · newsagency marketing · Newsagency opportunities

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