Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Tatts pitches digital purchases

Mark Fletcher
August 1st, 2018 · No Comments

Here is a Facebook ad for Tatts that came up in my feed last night. While it mentions purchasing in-store, the only path from the ad is direct purchase from Tatts.

This marketing of online purchase is what I would do if I was Tatts. However, it is a reminder to retailers to not over-capitalise the lottery offer in the shop.

Lottery purchases are migrating online and Tatts will make this easier and more enticing in my opinion.


Category: Lotteries

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