The Melbourne gift fair kicks off today. Here are my tips for retailers shopping the fair. Others are welcome to add theirs.
- Have a budget. Stay within it.
- Have a buying plan, to ensure you are buying to the goals of the business.
- Remember that you are not your customer.
- Know that your buying is the first step to attracting new traffic to your business.
- Write on each order your delivery timing requirements.
- Write on each order any promises made, so the order fully documents your expectation. These could include exclusive territory, returns etc.
- Note on the order whether you accept backorders.
- Note on the order by which time the order is cancelled if they are unable to supply.
- Take a copy of every order placed. Use your phone camera.
- Ensure you know who the customer is for the products in question.
- Do not pay a deposit.
- Have rest breaks to ensure you are fresh and alert when shopping.
If you are going to the fair, have a great time!
Melbourne started on Thursday for us. Life & Style is just as important.