A blog on issues affecting Australia's newsagents, media and small business generally. More ...

newsXpress encourages shop local for Powerball $100M

Here is a 9 second video provided to newsXpress members yesterday for promoting shop local for the Powerball $100M jackpot. The objective was to create something different to the usual lottery marketing and something that could be used across Australia.

Most marketing videos for social media are disposable. That is, you use them once or twice and never again. People want fresh and entertaining content. This is also why short videos work well.

I would be happy to detail here marketing collateral from other marketing groups for this Powerball jackpot.

13 likes
Lotteries

Join the discussion

  1. Steve Bloom

    Mark, did you yourself create this clip?

    0 likes

  2. Mark Fletcher

    Yes I did. There is an online tool I use.

    0 likes

  3. Steve Bloom

    Yeah sure, Istock or similar.

    0 likes

  4. Mark Fletcher

    No. This tool is more sophisticated. You select the video, choose the right grab, trim it, select music, write your own text and put it all together.

    0 likes

  5. Graeme

    Simply constructed to Get the message and well excecuted. No B.S.
    well done.

    1 likes

  6. Andrew T

    And a red head to boot. Win win lol.

    1 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image