Australian Newsagency Blog

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newsXpress encourages shop local for Powerball $100M

Mark Fletcher
August 12th, 2018 · 6 Comments

Here is a 9 second video provided to newsXpress members yesterday for promoting shop local for the Powerball $100M jackpot. The objective was to create something different to the usual lottery marketing and something that could be used across Australia.

Most marketing videos for social media are disposable. That is, you use them once or twice and never again. People want fresh and entertaining content. This is also why short videos work well.

I would be happy to detail here marketing collateral from other marketing groups for this Powerball jackpot.

13 likes

Category: Lotteries · marketing · newsagency marketing

6 responses so far ↓

  • 1 Steve Bloom // Aug 12, 2018 at 8:25 AM

    Mark, did you yourself create this clip?

    0 likes

  • 2 Mark Fletcher // Aug 12, 2018 at 8:27 AM

    Yes I did. There is an online tool I use.

    0 likes

  • 3 Steve Bloom // Aug 12, 2018 at 9:30 AM

    Yeah sure, Istock or similar.

    0 likes

  • 4 Mark Fletcher // Aug 12, 2018 at 9:43 AM

    No. This tool is more sophisticated. You select the video, choose the right grab, trim it, select music, write your own text and put it all together.

    0 likes

  • 5 Graeme // Aug 12, 2018 at 2:09 PM

    Simply constructed to Get the message and well excecuted. No B.S.
    well done.

    1 likes

  • 6 Andrew T // Aug 15, 2018 at 2:03 PM

    And a red head to boot. Win win lol.

    1 likes

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