Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Books you are guaranteed to love

Mark Fletcher
September 1st, 2018 · No Comments

This guarantee at a book outlet at Melbourne airport is interesting. If you don’t love the book you can get your money back. While I understand that guarantees are often not called in, the offer is interesting. It makes the purchase feel less risky. The retailer is smart and long-term. They would be making the pitch because it works.

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Category: Book retailing

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