Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging Peppa Pig for the newsagency

Mark Fletcher
September 15th, 2018 · No Comments

Peppa Pig is one of the top licences in Australia with 200,000 searches a month. What’s terrific is that newsagents can access plenty of Peppa Pig products from greeting cards to stationery to toys to plush. The thing is, however, you need to display Peppa Pig products together to tell a strong and noticeable Peppa Pig story. Do that and you are more likely to more items in the basket and thereby maximise margin dollars from the purchase.

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Category: Basket building · Newsagency management · newsagency marketing · Newsagency opportunities

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