Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

newsXpress businesses pitched in TV campaign

Mark Fletcher
October 8th, 2018 · No Comments

newsXpress this morning launches another national TV campaign promoting new Beanie Boos, a new ow price for beanie Boos and two exclusive Boo related products.

The TVC is integrated with in-store displays featuring professional collateral that visually  connects with images in the TVC, in-store events, social media marketing and more.

Planning for a TVC began months ago, with the agreement on exclusive Beanie Boos products and the creation of a 1340 page 2018 Boo Collectors yearbook. This book was published last week after a three month in-house design process.

The TVC has been timed for now to be ahead of the Christmas ad curve and to leverage school holidays.

This is the TVC, which will run in high rotation for two weeks.

Out of store marketing is critical for us to replace foot traffic leaving our channel and moving to other retailers and online. While TV as a medium has challenges, there is evidence that it continues to play an important role in brand  building and that is certainly one of the objectives of this campaign.

Now, for those working on a comment to put this campaign down as can happen here with any newsXpress related post I write … Boos sit in the top of the top 10 toys currently sold in Australia, newsXpress is the third most successful retailer of Boos – behind Coles and Woolworths, Boos are a net new traffic driver for newsXpress businesses, Boos shoppers are valuable in that they purchase other products, Boos are fun.


Category: newsagency marketing · newsagency of the future

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