Ten years ago I funded the production and airing of a TV commercial supporting the newsagency channel. The investment was just over $20,000. I wrote to the associations and suppliers at the time. One supplier chipped in $100.00.
The goal of the campaign was to remind Australians that newsagencies are local, that they are part of the fabric of Australia and to show newsagents that they belong to something beyond their own shop.
While times have changed and the focus of many local newsagency businesses has changed, I enjoyed looking at the ad again.
Here is the ad for those who did not see it at the time: