Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

People love quirky social media content

Mark Fletcher
November 14th, 2018 · No Comments

This video promoting jigsaws has been a hit. I created it, using a video service I pay to access, as a disposable promotion of jigsaws. I say disposable because that is how we need to see social media content – content to throw up and not think about it as we move on to the next post.

Looking back, though, this jigsaw post got good engagement in a couple of places with people commenting about liking the batteries comment.

I like the jigsaw category in that it fits with the crossword magazine category, is family friendly and lends itself to show floor engagement.

What I have done here is easy. Anyone could do it for little or no cost. The point of my post is that this category is ripe for social media promotion, interest is on the increase.


Category: marketing · marketing tip · newsagency marketing

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