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How women’s magazines lost their X-factor

“While magazines worked for many years, technology has advanced women’s media into a form where it’s much more convenient to consume it through websites, podcasts, and social media.” Leigh Campbell, former Cosmopolitan beauty editor.

In an ABC published opinion piece, When sex doesn’t sell: How women’s magazines lost their X-factor. Jessica Martin takes a good look at Women’s Magazines, their past, today and the future.

This is a terrific article, well worth the read.

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