I am grateful for the opportunity to visit an extraordinary display of Mickey Mouse memorabilia last month in Hong Kong as part of the 90th birthday celebrations. On show at this wonderful licence event were pages or original sketches of the character and a video paying of the first film. Mickey Mouse continues to be a commercially valuable licence for retailers focussed on licenced product. The Hallmark Mickey cards work a treat as to the collectibles, art pieces and gift lines. This licence is valuable across generations.
Happy Birthday Mickey Mouse!