With all the hype in the US, anyone in the online sales space in Australia needs to engage with Black Friday or Cyber Monday.
We did last year and say an extraordinary uplift in sales, making the discounting well worth it.
Across a range of website as well as in-store we are all set, ready to make the most of the opportunity. What is interesting this year is that we have been asked about deals by several shoppers who are planning their spend. This is terrific.
I get that some will be frustrated with this as us following an American sales occasion. regardless, it is profitable if done right … even is small local shops.