The next three days are critical for Christmas retail sales. It’s for this reason that everyone in the business should be on the shop floor.
You can’t sell from the back office.
So, all staff including business owners, should be on the shoot floor either helping customers or keeping products tidy or doing other work that makes them interruptible by customers with questions.
This may seem like obvious advice. That’s good if it is for you. There will be some, however, will see this as new advice and others who will ignore it. That’s okay. However, it works, especially over the next three days.
Here are starter suggestions of things you could do on the shop floor over these three busy days:
- Offer a cool glass of water.
- Offer a slice of homemade fruit cake (with a layer of marzipan and white icing).
- Give our Shopping baskets.
- Have a selection of cards to add to the purchase, and Christmas bags.
- Manage a discount area where you place items you want gone from the shop.
- Maintain a small, easy to access, card writing station.
- Put out as part of Christmas something you have stored away and not one the shops floor, something you could not sell previously.
While Christmas sales have already been terrific, the next there days should be even better as you will have the last minute shoppers for whom price is less likely to be an issue as well as the savvy shoppers looking for a deal this close to Christmas Day.