Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Designs and location key to driving bag sales in the newsagency

Mark Fletcher
December 22nd, 2018 · No Comments

We refreshed the location of bags at the same time we enhanced the range in the shop. The refresh delivered a sales boost. Placing them such that more shoppers walk through the alley of bags is a key factor here as is the regular moving of bags between rows and hooks, so the range looks different to regular shoppers. This photo is part of the range.

I think we should be selling more gift bags in newsagencies. Data I saw a while back indicated the channel underperforms in this category compared to other greeting retailers. We can do better with placement, range refresh and through owning the category. One way to look at it is unit sales yer on year. Growth has to be the target.

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Category: Newsagency management

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