Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Tatts Powerball ads on TV

Mark Fletcher
January 4th, 2019 · 3 Comments

If I was a Tatts retailer I’d be frustrated to see them advertising the Powerball $50M jackpot for last night on TV after 6pm. It makes a mockery of the purchase pitch that includes in-store when, by then,. stores are closed.

I suspect this is all about online customer acquisition as those who do purchase online are less likely to purchase in-store again.

4 likes

Category: Lotteries

3 responses so far ↓

  • 1 Ian // Jan 4, 2019 at 11:05 PM

    Not all agencies are closed. Newsagencies possibly yes by 6, but many places still to buy up until cut off.

    0 likes

  • 2 Jason // Jan 6, 2019 at 2:43 PM

    I suspect it’s about having ads on at prime time when people who missed the daytime slots because they’ve been at work all day will see them…

    0 likes

  • 3 John // Jan 12, 2019 at 11:27 AM

    their extra online sales would not have anything to do with their delayed draw due to so called technical difficulties.

    1 likes

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