Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Pitching Valentine’s Day behind the newsagency counter

Mark Fletcher
January 29th, 2019 · No Comments

Here’s the pitch for Valentine’s Day behind the counter ion one of my stores. There is also an impulse offer at the counter as well as the main display on the lease line, facing into the mall.

Here is a version we created for social media, leveraging the collateral and Beanie Boos:

Online and in-store, we are using consistent collateral to help drive shopper engagement. The Boo pitch online is one of many. In fact, our core online pitch is about creating memories. Oh, and educating guys to shop early so as to not miss out.

Valentine’s Day is one of those seasons where there is a rush in the last week. In my experience, you benefit in the rush by educating people weeks out that you are in this space.

A note on the collateral: is deliberately targets a younger demo for the season. That’s how we see a big opportunity for the season, targeting those who do not regularly buy cards.

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Category: Greeting Cards · newsagency marketing

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