Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Management advice on making Saturdays relevant in retail newsagencies again

Mark Fletcher
February 16th, 2019 · No Comments

Saturdays used to be big in retail newsagencies. For many it was the busiest day of the week. Today, Saturdays are okay, but nowhere near what they used to be fort most.

If your Saturdays are not what they used to be you can wallow in that reality or try and change it. My advice is to try and change it. Here are some tips you could consider

  1. New stock. Hold some new stock for unboxing on Saturdays. Let people know this plan.
  2. Declutter / quit. Use Saturdays as the day of the week you quit lines. People who love deals will like your focus on this one day a week.
  3. Teach. Invite people with with special interests to teach / share them in-store on Saturdays. This could include: knitters, those who crochet, scrapbooking, etching, hammering. The objective here is for the shop to be known as a place people can learn basic craft skills.
  4. Host parties. Monthly. Based on brands you sell. A part for each fun related brand.
  5. Play. Make it a day of fun in the shop sampling product and playing with things.
  6. Free cake. Everyone loves cake. Maybe do a deal with a local cake shop to have a free cake to be sliced up at a set time every Saturday.
  7. Draw prizes. If you do a lottery second change draw, draw it ion a Saturday with a bonus for the winner if they are in-store.
  8. New displays. Make it a day of major change, noticeable change, in the shop.
  9. Promote deals, maybe based on a Saturday Savers branding.

What ever you do it has to be about your business as it is the commercial outcomes you are looking for. I mention this so you can focus on what you need rather than what a local group may need / want ahead of you.

Of course, you could do nothing about Saturdays and your numbers in the future would continue the trend you are on today.

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Category: Management tip · marketing · marketing tip · Newsagency management · newsagency marketing

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