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Digital revenue importance increases for News Corp

A report about News Corp’s half year numbers indicates the growing importance of digital:

Digital revenues from News and Information Services rose to 32 per cent of the total, up from 29 per cent in the prior corresponding period. Closing digital subscribers at News Corp Australia’s mastheads as of 31 December were 460,300,compared to 389,600 in the prior year.

You can see from the company’s marketing in its print products the importance it places on digital compared to print.

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