Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Shrink-wrapping a magazine hinders sales

Mark Fletcher
March 10th, 2019 · 2 Comments

Anyone who watches shopper engagement with magazines, especially in Australian newsagencies, knows that browsing is key to selling any title. This is why I am surprised that Spaces magazined is shrink-wrapped, hindering browsing. It will be interesting to see how sales play out for the title.

3 likes

Category: magazines

2 responses so far ↓

  • 1 Steve // Mar 10, 2019 at 11:53 AM

    The flyer with Spaces magazine did say to remove the plastic wrap for display.

    Dont understand why you’d go to the effort of wrapping it in the first place? Especially in a world where one use plastic bags are illegal yet they wrap this in plastic for no reason.

    0 likes

  • 2 Mark Fletcher // Mar 10, 2019 at 12:04 PM

    Odd. We missed the note.

    0 likes

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