A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Magazines in the front window

In Wellington a couple of days ago I saw a terrific stationery and lifestyle store that had this display of magazines in one of their windows.

It like the display, the featuring of magazines and related products – serviettes, tissue, boxed cards, cards and more – placed with them. They are using the magazines to set expectations for the rest of the shoot, to attract shoppers.

The display is simple and the titles themed. It is uncluttered, which helps it get noticed by passers-by.

In their other window the have this:

I have shared this today as inspiration for newsagents with a front window.

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magazines

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