Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Is your counter set for Easter?

Mark Fletcher
April 15th, 2019 · No Comments

The next four days offer excellent opportunity for impulse purchase at the counter. My advice is to leverage this with easy to purchase product opportunities placed at the counter while at the same time reducing visual noise from other products at the counter that are not as relevant in the next four days.

What do I mean?

  1. Take everything off your counter from the customer side.
  2. Rebuild the office with a small number of easter -themed products.
  3. Have at least one offer to which your staff refer, every transaction.
  4. Include in the product offer one or tow cards.

I know of plenty of newsagents who are experiencing growth from Easter. This is most likely to ha[en if your actively engage.

Do what you usually do and you will get your usual result.


Category: Management tip · marketing tip

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