Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Coles gets the Mother’s Day card pitch right

Mark Fletcher
April 23rd, 2019 · 2 Comments

Coles, on Swan Street Richmond, has a solid approach to Mother’s Day. I saw three floor units: next to stationery, at the checkout and at store exit. Appropriately apart from each other. Multiple locations makes sense if they want to capture the impulse purchase. We can learn from what they are doing.

8 likes

Category: Greeting Cards

2 responses so far ↓

  • 1 CAMERON // Apr 24, 2019 at 8:09 AM

    I love the way two of these card stands are designed to hold every card in its place. Card displays in supermarkets quickly become a mess. This design is a great improvement.

    0 likes

  • 2 Lance // Apr 24, 2019 at 10:12 AM

    Who stipulates where these stands are placed ?
    Is it the store head office, store manager, floor staff of the product rep ?
    Is the floor space normally paid for ?
    Just curious.

    0 likes

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