Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Magazine location in-store

Mark Fletcher
May 1st, 2019 · No Comments

In US drugstores, larger format c-stores, more and more we see magazines located next to greeting cards. I have seen this in stores with a small range of cards and magazines as well as a larger range, where the two departments are next to each other.

This departmental adjacency is different to how the stores were laid out a few years ago.

I wonder if they have data that suggest commercial value from location next to each other.

While people enter these drugstores for reasons that are different to people shopping an Australian newsagency, the location of departments is something that should be regularly on our minds.

I think too many businesses incur channel have a sent and forget approach to department location in-store. Shoppers become store blind.

Changing the location of a department will usually frustrate some shoppers. It will also, usually, boost sales.


Category: Greeting Cards · magazines

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