Australian Newsagency Blog

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Pitch the new look BHG

Mark Fletcher
May 2nd, 2019 · 2 Comments

The refreshed look for Better Homes and Gardens is a good reason to place the latest issue out today at the counter and with newspapers, as well as in the usual location. There is excellent TV coverage for the issue so support in-store should work.

Supermarkets are not likely to do anything special.

Historically, BHG responds well to in-store tactical placement support.

2 likes

Category: magazines

2 responses so far ↓

  • 1 Brad // May 3, 2019 at 12:11 PM

    Guess you didn’t see the Woolworths exclusive promotion…

    0 likes

  • 2 Mark Fletcher // May 3, 2019 at 1:10 PM

    No, I have not seen it. Not that concerned in that from time ti time publishers do promos with supermarkets and, then, at other times, they do promotions with us.

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