Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Do we need to see old magazine titles retired?

Mark Fletcher
May 15th, 2019 · No Comments

In the online world of e-commerce sites, information sited, podcasts and community forums, it is common to see major rebrands and replacements of old with new.

Fresh is in online. Thanks to excellent and deep engagement data, decisions are made based on evidence. hence the replacement of brands with new.

Looking at the magazine shelves, I think we could do with a bit of this. There are some tired titles that are not viable for newsagents at a GP of 25% of cover price that is not keeping up with CPI.

Newsagents think about these things when looking at space allocation for the category.

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Category: magazines

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